2025 Annual Report

"We are building bridges to help those who are in need in our community."

成果一覽

The spirit in motion - 2025 highlights

Operation Santa Claus transcends traditional giving by bridging the gap between corporate resources and community spirit. Through interactive charitable experiences, our partners trade suits for sneakers to turn collective energy into social impact. By moving beyond simple donations, we create a platform where employees become passionate advocates and fitness becomes a force for good. Together, we are capturing the giving spirit of Hong Kong.

Our city: Collective impact in action

OSC’s 2026 framework anchored in the HKU Jockey Club Enterprise Sustainability Global Institute NGO Report Series (No. 1 & 3). As a ‘trusted intermediary,’ we bridge the data-narrative divide for grassroots NGOs, transforming fragmented competition into a ‘Collaborative Philanthropy’ ecosystem.

Communication gap

Charity challenges

Operational burnout leads to a profound “narrative deficit.”

Corporate challenges

Facing constraints in engaging with diverse local community needs.

OSC's stance

Leveraging our media platform to amplify local community stories.

Resource gap

Charity challenges

Navigating intensifying competition for a shrinking pool of grants.

Corporate challenges

Requiring rigorous Return on Investment (ROI) as a prerequisite for social investment.

OSC's stance

Bridging expectations through uncompromising transparency standards.

Access gap

Charity challenges

Overcoming barriers to sustainable growth and long-term stability.

Corporate challenges

Lacking specialised infrastructure for rigorous local community vetting.

OSC's stance

Providing institutional-grade vetting to deliver collective community impact.

The OSC catalyst: Collective giving

A trusted platform bridging corporate resources and charities to drive mutual growth and transform Environmental, Social and Governance (ESG) goals into measurable social impact.

解鎖全城傳揚愛心

We orchestrate citywide public collaborations that allow citizens to witness our mission. We redefine seasonal celebrations, turning festive moments into opportunities for meaningful connection.

Bridge funding gaps

We catalyse intercompany fundraising by providing due diligence process and a collaborative platform. We translate diverse corporate visions into meaningful collective actions for local charities.

Amplify human stories

We replace abstract social issues with human stories, where staff members and citizens can meet, learn and grow together.

Cultivate the next generation of social impact leaders

We believe that OSC can be the breeding ground of the next generation of philanthropic advocates. The next generation interns and volunteers are adding fresh ideas and energy to the scene.

2025 funding allocation

Health & workforce re-entry

We provide a vital safety net for families facing medical crises. Your support helps to ease their financial stress, empowering them to get back on their feet and into the workforce.

Mental health & financial literacy

We are making essential mental health and financial literacy programmes available to young people, adults and ethnic minorities. This empowers them to face life’s challenges with greater resilience and confidence.

Intergenerational connection

We are building a stronger social fabric through green and nature programmes that connect senior citizens with children who have special needs.

More than a fundraising effort, we build connections that offer a beacon of hope. We redefine traditional giving by turning isolated donations into a citywide collaborative community dedicated to social impact.

Operation Santa Claus embodies the Hong Kong spirit by taking immediate actions to help.

Partnering with four local charities, we provide everything from emergency supplies to long term redevelopment aid. By pooling resources, we ensure that the affected families receive direct help and support. When challenges arise, we endure and drive recovery efforts together.

The OSC presence reaches every corner of Hong Kong.

Our year-round roadmap ensures that we are not just funding from afar, but actively engaging the community on the ground through corporate partnerships, funding impact projects and community volunteering events that span all 18 districts.

Vision for the future

Since September 2025, eight City University English majors have energised OSC’s mission through their capstone projects. By blending linguistic flair with strategic storytelling, our interns have moved beyond office tasks.They have delved into the heart of charitable work, proving their youthful energy and powerful communication is vital for driving community impact and real-world change.

Throughout their journey, they explored the multi-faceted beauty of the non-profit world by:

Fundraising

leadership

Leveraged strategic communication to drive donor engagement and increase philanthropic support.

Public

representation

Acted as an ambassador for OSC at high-profile fundraising events, such as festive fairs, sports tournaments and school festivals.

Strategic

execution

Translated theoretical insights into community impact by developing campaign narratives and managing large-scale public events

A shared legacy: Words of gratitude

Reflecting on Operation Santa Claus 2025-26, our “Building Bridges” theme truly came to life. Sharing the journeys of our charity partners is a privilege; it is our mission to connect you to the community’s heartbeat. Together with the SCMP, we nurture a culture of care, keeping Hong Kong’s spirit alive.

Tse Hung Fei, Head of English Programme Service, Radio Television Hong Kong (RTHK)

Operation Santa Claus proved that collaborative generosity is our greatest strength, perfectly embodying our “Building Bridges” theme. Your energy is the engine of this movement. At SCMP, we’ve seen your contributions transformed into tangible hope. Thank you for your solidarity and for keeping Hong Kong’s legacy alive.

Paul Wong, General Counsel and Company Secretary, South China Morning Post (SCMP)

I am humbled by our community’s resilience. My sincere thanks to our selection committee and interns for supporting our annual cycle. From our website revamp to the Tai Po fire appeal, your trust drives our impact. As our 40th anniversary approaches, Operation Santa Claus remains a living legacy. Supported by SCMP and RTHK, we will continue uniting diverse voices for a collaborative future.

Rachel Chow, Senior Manager, SCMP Charities Limited

We are proud to honour our top fundraisers in 2025, whose generosity continues to transform the Hong Kong community.

Morgan Stanley leads as the Top Corporate Fundraiser, marking a decade of dedication. We thank all partners for “Building Bridges” through innovative giving. Your creative engagement creates a lasting legacy of hope, ensuring no one is left behind as we drive collaborative impact across Hong Kong.

Your partnership has unlocked the spirit of giving in every corner of our home, Hong Kong. Thank you for being the foundation of this journey!

Financial highlights

Our financial year spans from 1 April 2025 to 31 March 2026. The breakdown of income and expenditure shows as below.

Remarks: The figures in this Annual Report represent the full reconciliation of all campaign contributions, pending final audited figures. These figures serve as the record of our fundraising impact for the year. To ensure alignment with our future audit reporting schedules, this report specifically covers the period from 1 July 2025 through 31 March 2026.

Road to 40

As we enter our 39th year, our focus is on maturing partnerships and building sustainable impact.
Join our upcoming sports tournaments and school campaign to help us drive decades of change into a new era of giving.