Operation Santa Claus (OSC), a home-grown flagship charity drive in Hong Kong, is launched by SCMP and RTHK, marking the start of a long-standing commitment to philanthropy and collaborative giving
SCMP Charities Limited is officially incorporated to manage OSC operations and uphold its mission to unlock the spirit of giving across Hong Kong. (IR File No. 91/7320)
Corporates, schools, and sports clubs across the city join forces in OSC annual campaign, raising millions and expanding its reach as one of Hong Kong’s most impactful city-wide fundraisers.
As we celebrate 40 years of impact, OSC continues to grow a vibrant network of over 300 local charities and thousands of supporters, nurturing collaborative philanthropic communities across Hong Kong.
To create a more caring and inclusive Hong Kong, where the spirit of giving empowers communities and drives lasting social change.
To mobilise the spirit of giving through trusted media platforms, collaborative partnerships, and diverse engagement opportunities, channelling vital resources to underserved communities across Hong Kong.
Trust
We build unwavering trust through transparency, integrity and responsible stewardship, ensuring every contribution makes a meaningful difference. We are committed to enabling direct and efficient assistance to those in need.
Resilience
We foster resilience in local underserved communities by championing programmes that strengthen their ability to adapt to challenges and build a foundation for sustained well-being.
Collaboration
We champion collaboration, forging powerful partnerships to amplify impact and create lasting solutions for Hong Kong’s most pressing social challenges. We actively foster connections between individuals, organisations and communities to address complex social challenges.
Challenge 1
We diversify our funding sources by engaging individuals, SMEs and large corporations through various campaigns. This helps build a stronger base of donors, reducing the reliance on any single entity. We value contributions from all walks of life, recognising the collective power of generosity and promoting collaborative giving for greater strategic impact across community-led initiatives.
Challenge 2
We mitigate communication inequities by leveraging media platforms to amplify the work of impactful but less visible NGOs. Through strategic communications, we help level the playing field, equipping charities with the tools to share their mission and impact more effectively, and ensuring their stories reach wider audiences and potential supporters.
Challenge 2
We mitigate communication inequities by leveraging media platforms to amplify the work of impactful but less visible NGOs. Through strategic communications, we help level the playing field, equipping charities with the tools to share their mission and impact more effectively, and ensuring their stories reach wider audiences and potential supporters.
Challenge 3
We partner with emerging community-driven efforts like running clubs and youth programmes, recognising their local ties and potential for sustainable impact. By offering strategic support and resources, we empower these citizen-led initiatives, fostering local ownership and long-term engagement.
We focus on various social issues and service targets to cater the unmet needs in the communities.
Feb – May
We provide dedicated support to selected projects and rigorously evaluate their impact, ensuring effective resource utilisation and fostering long-term growth for our beneficiaries.
Jun – Sep
We proactively identify critical social needs and strategically plan for the upcoming year, carefully selecting impactful projects that align with our mission and have the potential for significant community benefit.
Oct – Jan
We unlock the spirit of giving through a series of unforgettable fundraising events that engage the entire community in support of OSC and our broader mission.
Get the latest news and updates of Operation Santa Claus.
Operated by
Operated by
Operated by
Operation Santa Claus (OSC), a homegrown flagship annual fundraising drive jointly established by SCMP and RTHK in 1988, has grown from modest beginnings to become one of Hong Kong’s most recognised charity initiatives. It connects thousands of partners, fostering philanthropy, with its legacy continued by SCMP Charities Limited, a tax exempted charitable institute under section 88 of the Inland Revenue Ordinance (File No.: 91/7320).
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